Elvis Presley may be the single most significant figure in American 20th century popular music. Not necessarily the best, and certainly not the most unswerving. But no one could dispute with the fact that he was the musician accountable for popularizing rock & roll on an international level. Viewed in cold sales figures, his influence was unparalleled. A continuum of international smashes from the mid-'50s through to the '70s, as well as the stable sales of his catalog and reissues since his death in 1977 make him the sole highest-selling entertainer in history.
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