In order for Calyx and Corolla to exceed in the long run, CC needs to change its company structure to be more competitive in the fresh flower market BECAUSE the expected growth rate for the market is 7.7%, CC will need to find a way to differentiate their selves from the competition. CC needs to understand more about the consumer buying behavior of flower buying in order to further compete. CC can achieve this by
1) Creating new departments/systems to track purchases and trends (CRM databases).…
