Maori
The Māori are the indigenous Polynesian people of New Zealand;
The ancestors of the Māori arrived from eastern Polynesia during the 13th century, bringing with them Polynesian cultural customs and beliefs;
New Zealand's Māori culture is second only to landscapes as the main reason visitors come to New Zealand;
Māori tourism is one of the fastest-growing sectors of New Zealand tourism;
People travel to New Zealand to learn about Maori culture.
Conclusions
New Zealand is biggest export earner, drawing on the country’s culture, natural beauty and varied landscapes to develop unique visitor experiences and build our reputation internationally;
Business and holidays are the biggest reason why people traveling to New Zealand;
Tourism is one of New Zealand's biggest export industries, earning $9.6 billion;
New Zealand offers an unlimited selection of quality tourist attractions, activities and adventures;
Māori tourism is one of the fastest-growing sectors of New Zealand tourism
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