EXECUTIVE SUMMARY
The WRT Engineered Products (EP) Division is faced with the challenge on how to generate more commercial sales without jeopardizing its business with the military. Bruce Jacobs did a good job in identifying potential commercial customers and fostering internal market sense; however, focused marketing efforts need to be taken to ensure long-term success.
EP has excellent engineers, high-level battery technology, good production facilities, competent product assurance, and impressive military orders. However, it has some problems like heavy loan burden due to over expansion…
