A comparative study of two media forms such as newspapers is conducted using a simple systematic approach. This approach involves taking sections of the articles within the newspaper and analysing them on various factors such as imagery, context, lexis, grammar and linguistics. We understand imagery to be any form of graphical information, context as the main story and the principle ideas it portrays, lexis as the actual vocabulary used, grammar as the arrangement of the lexis and linguistics as language devices such as persuasive or informative approaches. Looking at these variables within an article will enable a comparison to be drawn as it is the similarities and differences which help to identify the form which conveys the correct message and that which conveys the opposite.
The two newspapers which I have chosen to compare are a 'quality' broadsheet paper, 'The Times' (London) and a 'red-top' tabloid paper, the 'Daily Mirror'. This selection will represent news articles aimed at certain social groups. …
