INTRODUCTION
Organisations have a perfect 'habitat' where they will flourish and environments in which they will fail . Business type, potential customers and resources will limit the choice of suitable location . Success lies in identifying which location falls under which category. "Choosing the right location can be one of the most important business decisions that you will make" . Hall stresses location importance when searching for creativity and innovation. He describes creativity as a 'knock on effect', causing innovation to spread, similar to Silicon Valley.
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