Marketing Executive Point of View:
The information available in this report is only valuable if you perform the research on a consistent on going basis, because by looking at only one issue and evaluating performance of the ads based on averages of other ads in the past is just stupid. As long as the measurement scale remains the same it is possible to get valuable information by comparing the scores one's ads had in previous issues to the scores for this particular issue. Another problem with these "survey" results is that the sample size is small. …
