The Corporate Mission and Vision
The first component of the strategic management process is crafting the organization's mission statement which is a description or declaration of why a company is in operation, which provides the framework or context within which strategies are formulated. A mission statement typically has three main components: a statement of the company or organization which normally referred to as the mission or vision of the company. (Hill/Jones, Page 10)
The mission or vision is a formal declaration of what the company is trying to achieve over the medium to long te…
