1. EXECUTIVE SUMMARY
The following is an overview of the case analysis of Food Lion, Inc. The overall environment for Lion Food and it's competitors is changing from a product-oriented atmosphere towards an emphasis on satisfying all of a consumer's needs. In order for Food Lion to remain competitive it wants to re-evaluate its future opportunities for growth without compromising it's profits.
Industry-wide, grocery chains are changing the importance on satisfying the consumer in order to keep their profit margins high. Some examples include the move towards a 'superstore' witnessed by s…
