I am going to write about the car advertisement entitled " In The Nick of Time" and explain how it sells its product to a specific target audience.
The storyline of this advertisement is reasonably simple. A man receives an urgent phone call. He rushes off to get his son and they drive off in their gleaming Audi through the night. When they arrive they enter a large building and run down a corridor to a bright room. Finally, the mystery is solved. The man has come see his new born baby.
The setting of the advert is mostly in the city at night, but there are also some country scenes.
The appearance of the young son helps us understand that the car is aimed at families. There are lots of different landscapes and driving conditions which stress safety aspects of the car for example, the car stops at a high speed in the deserted city in heavy rain, showing good traction and superb handling in a wet and darkened condition. This is meant to appeal to adults with families.
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