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Publicēts: 30.07.2003.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
  • Eseja 'Cummberland Metal Product Marketing Case', 1.
  • Eseja 'Cummberland Metal Product Marketing Case', 2.
  • Eseja 'Cummberland Metal Product Marketing Case', 3.
  • Eseja 'Cummberland Metal Product Marketing Case', 4.
  • Eseja 'Cummberland Metal Product Marketing Case', 5.
  • Eseja 'Cummberland Metal Product Marketing Case', 6.
  • Eseja 'Cummberland Metal Product Marketing Case', 7.
Darba fragmentsAizvērt

I.Case Analysis Overview
Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material, increasing sales from $250,000 in 1963 to over $18,500,000 in 1979. Currently, CMI relies heavily on SlipSeal, which is used as a high-temperature sealant in automobiles. Although CMI dominates the market for this product, corporate sales figures decreased over the last year. …

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