Q: Do you think Courier Pak is a good fit or a bad fit for Federal Express? Why?
The Courier Pak was a good fit for Federal Express (FEC) from an environmental, company, cost, and competitive standpoint.
The business environment of the mid 1970s airfreight industry played almost directly into the relative strengths of a small-package air service like FEC. As stated in the case study, "Bulk products and commodity goods were rarely sent by air. Indeed, most air shipments were rather small." …
