What do we look for in order to attain competitive advantage? Where will we look? How will we find it? Well, there are a lot of questions that could be asked so that we can source out a firm's competitive advantage. Several things are needs to be assessed, evaluated and decided on in order to formulate a firm's competitive advantage. For Jay Barney, the author of Looking inside for competitive advantage, a company's competitive advantage can be source out from its external opportunities and threats and its internal strengths and weaknesses. …
