Marketing can be a noun or a verb. Whether you see marketing as a noun or a verb depends on your perspective. This paper will define marketing from several sources, as well as give three examples of marketing as it relates to organizational success.
Marketing is different things to different people. The authors of the Preemptinc website define marketing as "the means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service" (http://www.preemptinc.com/definitions.html). …
