This paper will overview the cross-cultural barriers marketers face when marketing into new markets internationally.
Defining the key words culture, globalization and international marketing are brought and discussed in this paper. Different cross-cultural factors that need to be considered when marketing internationally will be introduced in this discussion, such as; barriers to exporting, the consumers behaviour and reluctance to accept foreign products, the market entry timing a company has to take into consideration and the company's involvement level, new product introduction, cross-c…
