Executive Summary
In 1926, the year of the Company's 25th anniversary, King C. Gillette wrote of the Company's flagship product, the safety razor, "There is no other article for individual use so universally known or widely distributed. In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert."
These words could just as easily be written today -- not just about our razors, but also about the wide range of top-selling Gillette products.
From Boston to Bangkok, Johannesburg to Mexico City to Berlin, the modern traveler encounters a Gillette pro…
