The extent of competitive rivalry:
The luxury car segment is a competitive industry where each rival has to constantly scan its competitors for any changes whether they're in price or in the product itself. This in turn leads to the introduction of new features on current models or new models.
Mercedes-Benz Main competitor is BMW, firstly because they compete directly in the luxury segment with their 5 series and 7 series models and secondly because they are of roughly the same size. Rivalry between them is high, but Mercedes-Benz has managed to keep them at bay through a strong sales policy that has lead to record sales particularly over the last two years.
The rivalry is what keeps Mercedes-Benz on the run, as such that it can keep ahead of BMW and others, who are always there and always threatening their market share.
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