Marketing and the Internet
Marketing Research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision- making related to the identification and solution of problems and opportunities in marketing. The planning, collection and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management. Successful businesses are customer driven, market oriented and cost efficient. Marketing maximizes company profits and protects a company's posit…
