For anyone who cares to think about it, there is no surprise in the fact that the web is becoming increasingly mainstream in its behavior. A few years back it was the equivalent of the wild-west, a place where only the brave would venture. Some of the brave made a fortune in so doing, a larger number lost their shirts in the dot com rationalization of the year 2000. Yet the feeling persists that if you are smart enough, you can make a killing on the internet. As of today this may still be true, but as the months slip by marketing on the internet becomes more and more mainstream. The op…
