Channel of distribution can be defined as a mechanism or tool through which goods and or services are moved from the manufacture and or service order to the end buyer or consumer. Managing a multichannel business in today's competitive environment can be a tremendous challenge. US Cavalry found it essential to concurrently market within and across every available channel, through internet, retail store, and catalog sales.
US Cavalry is a multichannel company that features free catalogs, kiosks with Internet access, and signage promoting the company's website. …
