There's an old joke (ed. note: real old!) in the United States about a shopkeeper who one day finds that a competitor has opened a shop right next door. In the competitor's window is a sign that says "Best prices in Town." The next day another competitor opens a shop on the other side, and puts a sign in the window that says "Best Selection in Town." Finally, the man, surrounded by his competition and their superlative claims puts a sign above the door to his store which is now located between the two. His sign reads "Main Entrance."
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