The Mass Media
What is the Mass Media?
Mass Media- refers to print, radio, television, and other communication technologies
Mass- implies that the media reach many people
Media- signifies that communication does not take place directly through face-to-face interaction. Audiences have the capability of tuning in or out on the media mass
Causes of Media Growth.
The Protestant Reformation: In 1517 Martin Luther wanted people to develop a more personal relationship with the bible and encouraged millions of people to read the bible. The bible then became the first mass media product in the…
