The WWF advertisement is aimed at people who are tax payers, they do not have to necessarily have to be in a job, they could be retired, but they have to be a tax payer to donate money to the charity.
The purpose of the advertisement is to get people to donate money, but they make the reader feel privileged to have been asked to donate. The WWF's purpose is to make the audience feel like they do not have to be incredibly rich to give them money, but that giving money is a good deed for the reader to do. This is achieved by using sympathy such as the picture of the dehorned rhino, they also…
