Assignment 1 required you to assess the marketing orientation of your organisation. This dictates how it views it's customers and competitors.
Assignment 2 requires you to consider competing solutions from the perspective of the customer and to construct a perceptual map of the purchase situation. You should do this for:-
a) your own organisation (or one well known to you)
b) a recent purchase of your own
Introduce the purchase situation and examine the factors that are important to customers when evaluating a purchase. …
