Competitiveness of Company "Volvo"
|Basic description of the company|
|Description of Strategy|
|Success of the comapny, 3D view|
|Objectives and goals of Volvo evaluated by SMART|
|Objectives and goals of company|
|Evaluate them from the view of SMART principle|
|Competitors of company (products &resources)|
|Key bad and good competitors,marketing mix|
|Bad and good competitors|
|Competitive rules of the market|
|Competitive relation (co-opetition)|
|Competitive space, links and strings|
|Customers and key segments|
|Influence by crisi|
|On industry. Automotive industry crisis of 2008–2010|
|Most important trends in a car industry|
|What couldbe improved in competitive strategy of Volvo cars|
VOLVO was founded in 1927 by Assar Gabrielsson and Gustaf Larson. Company is one of the worlds leading manufacturer of heavy commercial vehicles and diesel engines VOLVO is the first company who focused on safety issues in their production. VOLVO also offers solution in financing, leasing, insurance and services as well as transport systems.
The Volvo Group is one of the world's leading providers of commercial transport solutions, providing such products as trucks, buses, construction equipment, engines and drive systems for boats and industrial applications, as well as aircraft engine components. The Volvo Group also offers financial solutions and an increasing share of other services to its customers.
The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Founded in Gothenburg, Sweden, by Gustaf Larson and Assar Gabrielsson, the first car left the factory on 14 April, 1927. It was called ÖV4 (Jakob).
1. Volvo trucks
3. Renault trucks
4. Volvo buses
5. Volvo construction equipment
6. Volvo penta
7. Volvo aero
Largest business unit
1. Volvo 3P
2. Volvo IT
3. Volvo Power Train.…
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