I am writing to you on IKI commercial on Latvian television which has the phrase: "There is no need to wait for a new era or the harvest of prices".
This phrase can be assimilated to the slogans of two other popular supermarkets in Latvia. The supermarket’s "Rimi" add campaign’s slogan, starting with this spring is "New era". But supermarket "Maxima" in the start of every summer starts an add campaign with a slogan "Harvest of prices".
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