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Cigarette Marketing Rises as Sales Drop
Tobacco companies spend more than ever to market cigarretes, but their sales are
steadily falling. They spent billions on advertising and promotions in 2002, which is the last
year that data is availible. There had been a slight increase but it then dropped about 5.5%.
The companies are spending large chunks of their budjet on discounts which were passed
to retailers and wholesalers, who would then reduce their cigarrete prices for their
customers. Over half of the companies budget was spent on such discounts.…
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