Wireless Internet at McDonalds - pricing, promotion and publicity.
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<Tab/>Services, such as wireless Internet service, present a unique marketing challenge for organizations. Any service has four main characteristics that companies must address in their promotion and pricing plans: intangibility, inseparability, variability, and perishability. This plan uses a pricing and promotion strategy that adjusts the controllable factors of the wireless service to cope with, and even exploit, an uncontrollable environment. Price and promotion are essential components of an effective marketing strategy and are an integral part of the marke…
- CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing
- Internet Marketing
- Wireless Internet at McDonalds - pricing, promotion and publicity.
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