What Is the Purpose of Advertising?
Why Kool Cigarettes are "Cool"
I'm going to tell you exactly why Kool cigarettes are "cool." I never believed that smoking a cigarette could make me "cool" but this company was able to make a believer out of me and I guarantee that I will be able to make a believer out of you. Kool cigarettes will give you everything you have ever desired in life: relaxation, popularity and most importantly for most of us, favor of the opposite sex. You're concerned about health you say? Health shouldn't be an issue when you have Kool cigarettes. Think about all you can have, the popularity, the fame, the fortune, it's all there for you, just smoke Kool.
Notice in my ad that the good-looking man has three beautiful women surrounding him, rooting him on while he gambles. …
- Product Development
- Segmentation and Positioning Analysis of a New Product
- What Is the Purpose of Advertising?
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