What are the difference between consumer goods marketing and business marketing?
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There are numerous differences between purchasing by organizations and purchasing by consumers. Many differences are due to the fact that consumers purchase for personal consumption, and in most cases individuals within organizations do not. The purchase to satisfy needs of organization.
Other factors include:
a.<Tab/>Types of business customers
b.<Tab/>Types of products (personal goods, organization goods)
c.<Tab/>Size and location of customers
d.<Tab/>Purchasing standards and processes (Industrial gods, Personal goods to impulsi…
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