Under what circumstances should test marketing be used? Under what circumstances should you be reluctant to use test marketing?
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We have already learned that Marketing is the process of anticipating, identifying and meeting customer needs and requirements, but once we have identified these basic necessities to 'sell' a product how do we uncover if the customer 'need' will evolve into a 'want' and motivate them to put their hand in their pocket and buy what we have to sell?
The most obvious way is by using market research to uncover the customer requirements; this provides:
*<Tab/>Valuable knowledge about the customer
*<Tab/>Helps to plan future campaigns
- Advantages and Disadvantages of TV
- How To Motivate And Satisfy The Staff
- Under what circumstances should test marketing be used? Under what circumstances should you be reluctant to use test marketing?
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