International Expansion into Japan
This report demonstrates strategic opportunities and threats outlined for Harvey Norman entering the region of Japan. Differentiating in different scales and views showing the competitive advantage of the purpose of setting up.
Economically, the country demonstrates an investment in itself as land, as a result of the past economic crisis. From this crisis, it shows that property market has slowed down making retail companies able to negotiate better deals for sites. While also giving the downturn in consumer demand in Asia making Harvey Norman easier to negotiate sites for construction close to shopping malls, which is a key choice of location. At the same time having the advantages for Japan having huge creation in jobs and improvement in education, development of infrastructure, improved capital and financial structures and access to advanced technology.
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