The Pepsi Challenge, Rusia

The Pepsi Corporation began in 1893 when pharmacist Caleb Bradham formulated the drink. The first few decades for Pepsi were difficult due to the fact that Pepsi almost went bankrupt three times. The strategy of under pricing Coke in the 1930's paid off huge dividends for the Pepsi Corporation, and they were able to catch up some lost ground. Through the Second World War, Pepsi was struggling to compete with Coke because of the contract Coke had with the U.S. military.
<Tab/>After World War II, Pepsi made tremendous strides in regaining market share over Coke. Fueled by a…