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The Oak Tree Ltd. Marketing Mix
Our products refer the total concept that could be sold with design and quality. The Oak Tree Ltd. has agreed on the special concept to expand into other EU countries, however, to advertise a target group with a high income and customers who are interested in garden/balcony furniture which are lifestyle oriented.
For the EU expedition the Oak Tree Ltd. will sell to the end customers through garden centres and large DIY (do-it-yourself) stores. The company will not support the expand channel in direct selling to larger pubs, restaurants and hotels. …
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