The marketing implication of the online banking in Malaysia
Malaysians are beginning to realize the convenience of online banking and investing, despite the fact that online banking trends in Malaysia are still at its infancy stage and most revenues come from corporate banking clients. With the increase in awareness and education of the general public, banks are beginning to view the online channel as a positive step to decrease costs and increase revenue by reducing staff and branch networks.
The four states, which have the most internet bank account holders, were from Selangor, Wilayah Perseketuan, Penang and Perak. People in the m…
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