The Fordist approach is equated with mass production
Antonio Gramsci called Fordism "an ultra-modern form of production and of working methods such as is offered by the most advanced American variety, the industry of Henry Ford" (G. Antonio, 1971: 280-81). Ford pioneered the modern model of mass production which bears his name, and which is often said to date from the development of the first moving assembly lines, put into operation at Ford's Model T plant at Highland Park, Michigan in 1914.
The assembly line increased labour productivity tenfold and permitting stunning price cuts in Ford cars: from $780 in 1910 to $360 in 19…
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