The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
The Expanded Marketing Mix: IKEA
At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies with a service element to their business often highlight three additional areas: people, processes…
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- The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
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