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A case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. The analysis includes several strategies that Subway could employ to maintain and expand its customer base; aggressively advertise on the Internet, expand its hours of operation, market to adults with children, and build upon its benefits of tasty offerings and individual choice of how the sandwich is prepared. Supporting information is given to highlight the potential effectiveness of the strategies chosen to address the marketing issue.
This critique expands on four critical issues where Subway is most vulnerable to the competition. Expanding working hour's strategy explains in depth why it is necessary for Subway to expand its working hours as well as its menu. The expansion on new marketing techniques will also compliment all four of these issues with a distinct design towards innovations that can revolutionalize advertisement through e-commerce. This issue also explores why marketing to children has innate pitfalls in targeting a particular age and or social economic groups. …
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