The A Team.
The A Team:
December 17, 2003
A case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. The analysis includes several strategies that Subway could employ to maintain and expand its customer base; aggressively advertise on the Internet, expand its hours of operation, market to adults with children, and build upon its benefits of tasty offerings and individual choice of how the sandwich is prepared. Supporting information is given to highlight the potential effectiveness of the strategies cho…
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