Targeting Minorities Is not Exploitative
Where there is money there is the question of ethics which each business has to follow. In our perspectives, targeting minorities strategy is just an important aspect of target marketing and can be employed in most business. However, it doesn't make sense in some area. For example, in terms of the needs of rice, gas and electricity, targeting majorities or mass marketing strategy should be developed because those are the basic needs of consumers. According to Kotler, P., target marketing issue is not who is targeted but rather how and for what. Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company but also the interest of those targeted (4). In sum, we can say that marketing remains possible wherever it is not exploitative and legal.
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