Subject:Marketing Communications Office Products Category: Scanner How Canon and Acer advertise in different ways?
As the worldwide economic concession is spreading, competitions in almost all of industries are becoming more intense at a global scale. Marketers, therefore, must make sure that all of marketing mix strategies employed are working effectively at all the time. Advertising is probably one of the most common tools that marketers used to reach, lead, impress, and surprise the target customers. Being an important part of the Integrated Marketing Communication (IMC), advertising can be used to create brand images and symbolic appeals for a company or brand. It is especially true w…
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