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What Is Strategic Planning?
Strategic planning and business development are intrinsically linked; the latter cannot be successfully accomplished without regard to the former.
A strategic plan should not be confused with a business plan. The former is likely to be a very short document whereas the latter is likely to be much more substantial and detailed. The former provides the foundation and framework for the latter.
If you don't know where your business is going, any road will get you there. Small business owners are often so preoccupied with immediate issues that they lose sight of thei…
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