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Strategic Analysis of Church & Dwight (Arm & Hammer Products)
<Tab/>"Over one hundred and fifty years ago, in 1846, two natives of New England took the first step toward establishing an industry that has since become of national importance. Baking soda, which is a trade name for bicarbonate of soda, is now found in practically every kitchen throughout the country and is regarded a necessity by millions of Americans. It was first prepared for commercial distribution by two early New Englanders, John Dwight of Massachusetts and his brother-in-law, Dr. Austin Church of Connecticut. Today the use of bicarbonate of soda is no longer confined…
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