Sport-Trax Case study
1. Problem Overview
When Sport-Trax was given the opportunity to bid a new 400 metre running track of Loughborough University, it had become one of the three main players in the field with its particular marketing strategy. And during the past six months, Sport-Trax had put much effort as possible to win the bid.
By analyzing its marketing strategy, product service and competitors in the same market sector, it seemed that Sport-Trax was likely to get the contract with several advantages and good opportunities.
Priorities identified such as key managers' backgrounds in Sales a…
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