South African Breweries
South African Breweries (SAB) is an international company committed to achieving sustained commercial success, principally in beer and other beverages, but with strategic investments in hotels and gaming. The company was founded in 1895 in response to the demand by gold miners in the Johannesburg region. Prior to the introduction of beer, the miners' drink of choice was raw potato spirits mixed with tobacco juice and pepper. No wonder why the new beer was well received!
Because of Apartheid, South Africa was excluded from the United Nations from 1974 to 1990 . …
Marketing in China
- South African Breweries
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