The purpose of this paper is to describe how to design the service cape of fast food restaurant in the University of Luton. For the purpose of this paper, using the theory and practice to examiner how the design will satisfy the consumers' and company needs at the time. Each topic will focus on the concept, role and importance of the servicescape.
The University of Luton plans to build an atrium over the car park in front of "B" block. In order to satisfy the students' needs for a food service, a fast food restaurant as one of the food facilities will be construct…
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