Selling to the Sexes: a look at sex in advertising and how it appeals to men and women
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Sex. It is the angle most used by advertisers these days, and for a good reason: it sells. People, both male and female, are intrigued by and attracted to sex. However, we must be careful in the manner in which we approach it. Men and women view sex in different lights. That is why we must keep our audience in mind when composing an ad. It is the reason why one of our recent ads was successful, and another one wasn't.
The first advertisement was made for our client Calgon, a bath product company, and was featured in Cosmopolitan magazine. It advertises their new fragrance, Hawaiian Ginger…
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