One key component that gives your company or operation that elusive, sustainable competitive advantage is culture.
What is culture? In essence, it's a soft, intangible element that deals with people, trust, leadership and passion. The best definition I've heard is this: What people will do when no one tells them what to do.
Why is culture important? Because your competitor can duplicate everything you do, i.e. your pricing structure, but they can't duplicate your culture.
Want proof positive? Consider award-winning Southwest Airlines. …
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