New ice-cream product project in UK market
1. Analysis of the Marketing Situation
1.1 ECONOMIC TRENDS
The UK population rose by 0.3% from 2001 to 2002 and is predicted to rise by 10% to 65 million over the next 25 years, the majority of that increase due to immigration. These National Statistics projections are significantly higher than previous estimates and will obviously impact on the food industry.
Table 1：UK Resident Population by Sex (000), Mid-Years 1998-2002
Source: Annual Abstract 2002 and Government Actuary's Department, National Statistics website &copy; Crown copyright material is reproduc…
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