Marriott International VRIO Analysis and Value Chain

Distinctive Competencies
The VRIO analysis is helpful in determining if a resource or capability leads to
competitive advantage (Middleton, 2004).
Resources/Capabilities<Tab/>Valuable?<Tab/>Rare?<Tab/>Costly to Imitate?<Tab/>Exploited by Organization<Tab/>Competitive Implications<Tab/>Strength or Weakness
Key Account Management Initiative<Tab/>Yes<Tab/>Yes<Tab/>Yes<Tab/>Yes<Tab/>Sustained Competitive Advantage<Tab/>Streng…