Marketing(promotion).. this is a fictional product that has been created to show how use proper promotion in marketing
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Fixx® is the dynamic name we chose for our product. Our first goal is to create a name that sticks out in our consumers' minds. Our product provides an everyday service: to help young professionals, the generation Xer's.
Each weekday, the one thing on young professional' minds at work is sleep. Going with this idea, we created the catchy slogan "Get your Fixx®". This slogan states our product's name, and tells our consumers to do something ("Get your Fixx®"), and their problems with early mornings will go away.
Each weekend, when it is time to play, the slogan…
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